"Our vision for Twilio CustomerAI is to empower businesses to recreate the types of trusted relationships you have with a local business at digital scale. “It’s great to see Twilio and our portfolio of AI/ML services working together to help businesses meet customers where they are, improve engagement, and deliver highly personalized experiences.” In particular, we’re excited to hear from customers and partners at the forefront of AI innovation, which is certainly where Twilio is playing in the customer engagement space,” said Shaown Nandi, Director of Technology, Industries at AWS. “At AWS Summit New York, we’re delving into the innovative ways companies are leveraging the power of AWS to revolutionize industries. In today’s fast-paced, increasingly competitive economic environment, AI will provide marketers with new ways to understand, attract, convert, and retain high-value customers. For example, AI can predict with high accuracy a customer’s propensity to make a new purchase, or identify ‘VIP’ customers who should be prioritized or rewarded with loyalty-focused campaigns, and much more. In particular, marketers and data scientists will soon have out-of-the-box access to new machine learning powered tools that can intelligently anticipate future customer actions and help inform product or marketing strategy. Bringing together Amazon SageMaker technology and Twilio Segment’s Customer Data Platform, the upcoming features will help businesses better understand their customers and empower them to provide deeper value to them via more relevant, timely, and personalized experiences. One priority area where AWS and Twilio are doubling down is the implementation of predictive AI technology. With its CustomerAI technology layer, Twilio powerfully combines customer engagement platform data, generative and predictive AI, and large language models (LLMs) to unlock stronger customer relationships for brands. This news follows the recent announcement of Twilio CustomerAI. Today at AWS Summit New York, Amazon Web Services (AWS) and Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced an extension of their longstanding strategic work together that will place powerful artificial intelligence (AI) capabilities at the fingertips of Twilio customers. SAN FRANCISCO & NEW YORK-(BUSINESS WIRE).
Collaboration Injects Predictive AI Capabilities into Twilio’s CustomerAI Roadmap
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